Ramius is a leader in online communities and recently they released a new social networking product called Sixent (www.sixent.com). Sixent allows enterprises to provide one social network for all of their employee’s social networking needs. Employees can create social networks within the enterprise or create whole new social networks for their own personal use. In this podcast, Simon Chen, Senior Consultant, Phil Dame, COO, and Alfred Jay, CEO discuss the value of social networks and why companies should invest in social networks.
LaunchSquad is a public relations firm in San Francisco that has leveraged social networks to increase their clients PR reach. One of LaunchSquad’s prominent customers includes the creators of the Obama Girl video. The following podcast is an interview with Brett Weiner, Tessa Greenwood, and Christopher Schreiber from LaunchSquad. The panel discusses the power of blogs, how to successfully syndicate a blog, how controversy can help generate blog traffic, and what a company needs to do to create a viral video.
I interviewed Marc Perramond, Director of Product Management for Insideview. Marc created the world Socialprise, which stands for social applications in the enterprise. Socialprise is one of the latest Web 2.0 buzzwords that has recently caught on. In the period of 3 months, the word has gone from a couple results in Google to over 22,5000 results. In this podcast, he explains how he came up with the word, how it became viral, and how he views the social enterprise market.
This last month I had the opportunity of interviewing Yaron Samid, Vice President of Product Management for Pando. I found out about Pando from a colleague of mine, while I was looking for a solution that would let me email podcast recordings (which are usually very large files) to others. The two things that excited me about Pando were (1) Pando’s technology that allowed me to share large files with colleagues and (2) the company’s rapid success. In a period of less than three months of a public beta, Pando reached over 1 million installs. For a collaboration start-up this is very impressive.
